WEB 3.0 & THE FUTURE OF SOCIAL MEDIA FORUM 2012
Event Information
25 June - 27 June 2012 Sofitel Sydney Wenworth, 61-101 Phillip St, sydney, NSW, Australia
WEB 3.0 & THE FUTURE OF SOCIAL MEDIA 2012 FORUM
25TH-27TH JUNE, SOFITEL HOTEL SYDNEY
Investigating ‘3.0’ social media and the pioneering marketing opportunityGlobal social media network developers and social media marketing evangelists will convene to grasp:
· How the impending evolution of the web looks set to transform social media
· Why marketers should now be fully aware of semantic web marketing capabilities
· The potential of semantic social media and ‘3.0’ marketing strategy
· The semantic social media web marketing case studies
Workshops1: Re-thinking social media – understanding semantic social media
Workshop 2: Deploying innovative ‘3.0’ strategies – harnessing the power of the semantic web
About the conference
‘Web 3.0’ is the fast approaching next step in the evolution of the internet. New technologies collectively referred to as ‘Web 3.0’ are already providing a momentous opportunity to businesses and marketers. The emerging tools are having a profound impact on information – and will in turn shape the development of social media, marketing and communications. Extracting more meaningful and actionable insight from information is opening up radical, new marketing and business possibilities. ‘Web 3.0’s’ emergence, also known as the semantic web, will be fully explored and debated at this 2-day forum. Gathering the worldwide leaders in digital communication, marketing and social media will provide a unique chance to explore how companies are creating real value in marketing and customer experience in the web 2.0 environment, and examine how companies are using ‘3.0’ technologies today and should be using them tomorrow. It will reveal what development we can expect from our social networks and the opportunities this will present in deploying innovative marketing strategies. As web 3.0 starts to eclipse generation 2.0, it’s essential to grasp what’s ahead and anticipate how the new and established communication and information platforms are fast evolving. Marketers must be prepared to provide customers with the information they value and be able to respond to them in a way that matches their interests and to do so web 3.0 techniques are now critical.
Key themes
· Key perspectives of web 3.0 and the semantic web
· The future of semantic social networks
· Anticipating social media’s new pathways- and why marketers need to be ready to seize innovative opportunity
· Determining how communities are evolving and will be shaped under the new information environment - how the semantic web will provide structure and value to social networks
· Case studies: hear from companies applying web 3.0 techniques with huge gains
· Exploring new, data-driven value creation models and techniques to monetization
· Discovering better analysis and insights through web 3.0 technology
· Why semantic technology is turbo charging web 2.0
Who should attend?
Marketers, branding and communication professionals, digital experts, CIOs, publishers,program/project managers, media professionals,business strategists, information technologists and advertising executives.
DISCOUNTS:
- $700 Early bird discount offer
- Register 2 & get 2 Free ( save 50% Cost)
- Loyalty Discount Offer( Only for past delegates)
To register for the conference please download the brochure and fax the form to us or you can email us on register@ibrc.com.au or give us a call
Registrations Manager IBR Conferences Pty Ltd | ||
| Tel: +61 (0) 2 9896 0776 | Fax: +61 (0) 2 9896 0796 | register@ibrc.com.au | www.ibrc.com.au | ||
Sofitel Sydney Wenworth, 61-101 Phillip St, sydney, NSW, Australia
